Small business owners are confronted with a number of challenges. From merchandising to staffing to managing finances, you have a lot of things to deal with -- and spending the time racking your brain to comes up with an effective marketing strategy shouldn’t have to be one of them. At Responsival - the leaders in Pittsburgh web design and digital marketing - we know that every minute of effort you put into your small business matters, which is why we’re here to share with you 6 foolproof digital marketing tips for your shop or boutique designed to create a vibrant online presence. Check them out!
When developing a digital marketing strategy, the first thing on your mind is likely your organic social media strategy: what you’re sharing with your followers without paying for promotion. While this seems easy, developing an effective organic strategy on a budget can be difficult because most people assume that obtaining quality images is expensive.
However, there are a number of ways to curate a beautiful organic social media feed without spending a lot of money. Not only can iPhone photography (with a few tips at tricks from the leader in Pittsburgh web design and marketing) be extremely effective for product and lifestyle images, but you possess a great amount of power within your customer base.
In the age where nearly anyone can be an influencer, Instagram users are always looking to get their name out there. Utilize this! Begin by developing a branded hashtag for your customers to utilize. You’ve seen this done with #AerieREAL and a number of other branded hashtags. Encourage your customers to share their style with your hashtag and share their images on your own feed.
Not only do these posts add a sense of social proof to your brand, but these posts are likely to be shared and help to drive engagement -- thus hacking Facebook’s algorithm and getting your posts shown to more people on Instagram and Facebook.
A major question we get as the leading Pittsburgh web design and marketing firm is how often you should be posting Facebook and Instagram. A great rule of thumb is that once a day tends to get the job done, but that may not feel like enough to really promote your products, offers, and initiatives.
The birth of the Instagram story makes it possible to put a lot of content out there without feeling like you’re bombarding your followers with too much content to process. More than 70% of businesses are using stories to get more content out there. How are they doing it? Check out these stories for driving engagement and interest from your Instagram story:
The median ROI on email marketing efforts is around 122%, making it the digital marketing strategy with the best bang for your buck. Small businesses can utilize email marketing in a number of ways, but it’s very important to do this in moderation. While your highly-engaged customers will love getting an email from you, it’s important to not bombard your customers with too many emails.
How can you keep your customers happy with your email marketing efforts without overdoing it? Make it worthwhile. Include email-exclusive offers - 30% off an item, a free gift for stopping in, first access to a new set of products, private shopping events, and more - that keep your customers in the loop about what’s next for your business. Not only can this drive foot traffic into your store, but can help create a collection of return customers.
A major misconception about using a paid social media strategy is that it’s going to cost you an arm and a leg. However, Facebook and Instagram ads can make a difference while spending as little as $5 a day, making it an affordable and worthwhile digital marketing tool for businesses of all sizes.
There are a number of ways to utilize social media ads to advance your initiatives. Check out some of these tips for making the most out of your paid social media strategy.
Making the most out of your Facebook paid ad strategy can be tough. For help getting the ball rolling, get in touch with the leader in Pittsburgh web design and marketing.
It’s a simple fact; your business needs a website. Websites serve a number of purposes, including social proof, selling products, building SEO, sharing content, and making it easy for customers and vendors to contact you. A website that does all this works almost as hard as you do, and is one of the most dependable employees you will ever have.
When designing your website, though, you have a number of decisions to make. First, you should decide whether or not to branch into e-commerce or if that may be in your business’s future. This not only will define which platform you host your site on but will tell a Pittsburgh web design firm a lot about what the site may look like once completed.
Even simple websites - the kind that explains your business, provide contact info, and showcase your social media links - need a number of aspects to be considered technically sound. In addition to installing a Facebook Pixel, you’ll want to utilize Google Analytics and be able to make easy changes to your website. Responsival can help handle this aspect of your business so that you can continue to push in-store initiatives without breaking the bank on website management.
Most of all, your website exists at the core of SEO efforts (which we’ll talk more about in a sentence). SEO makes it easy for new customers to find you, making it vital to include various things on your website’s design to help grow your business over time.
The text you put on your homepage isn’t the only thing that affects your business’s SEO. A company blog is one of the best ways to continuously rank for more keywords on Google, making it the key to helping new customers learn about your business and drive traffic to your site.
As a boutique, you have plenty of opportunities for making interesting, engaging content. Some great options that can showcase your business and products include:
All of these blog posts are not only perfect for sharing on social media, but help provide your followers with worthwhile content that keeps them coming back to learn from your style (or specialty industry) experts.
Think it’s time to take your boutique’s digital marketing strategy to the next level? Get in touch with the team at Responsival - the leader in Pittsburgh web design and marketing - today to get started with effective marketing initiatives today.
The Digital Marketing Team at Responsival Conducts a Social Media Marketing Assessment on Their Favorite Brands