Blogs aren’t just another Y2K trend that’s coming back around – they’re a powerful tool for companies, marketing teams, and aspiring entrepreneurs.
Despite some speculation over the last few years that blogging has gone the way of cable tv and department stores, blogging isn’t dead – far from it! But if you want to carve out a niche for your blog and get your content in front of readers, you’re going to need the right tools for the job.
Webflow’s no-code-required websites have exploded in popularity since the company launched in 2013, and there’s a reason so many people and companies turn to the platform to create professional portfolios, ecommerce stores, and yes – blogs. Here are a few reasons why we think Webflow wins out over the other website builders out there.
For bloggers, content is king. And that means having an easy-to-use Content Management System (CMS) is essential.
Webflow’s CMS allows you to create custom “collections” to store all of your content. You can start with preset templates for blogs, categories, authors, and anything else you might need to keep organized – or start from scratch. Then, just fill in the blanks.
We’re also obsessed with Webflow’s rich text editor. Most website builders make it simple to add basic formatting – like making text bold or italic, or adding headings – but more advanced formatting like embedding videos or adding lists can be a pain to figure out. It may not seem like much, but those little time drains really add up as you keep adding content week after week.
In Webflow, it just takes a couple of clicks.
Ready to get writing? Then there’s no need to waste time dusting off your HTML skills from customizing your old Tumblr page. Webflow offers a ton of responsive blog templates that work out of the box – all you need to do is customize.
Customizing your site is a great way to make it stand out if you have the technical know-how. In Webflow, you can add custom header or footer code across the whole site in site settings or to a specific page or page template in the designer.
RSS stands for Really Simple Syndication (yes, really!) – and readers can use it to gather the updates from all their favorite sites in one dashboard. Setting it up in Webflow is easy as flipping a switch – then you can update your channel’s description, set a template for item names and descriptions, and more.
Pro tip: RSS feeds aren’t just helpful for readers – you can also use your feed to trigger events like automatically posting to social media using tools like Zapier.
Wanna make the images on your blog pinnable to get those sweet, sweet Pinterest follows? Or maybe you need a way to add new sign ups to your newsletter list? Don’t worry – there’s an integration for that with plenty of documentation to help you get started.
SEO – or Search Engine Optimization – is a powerful tool for bloggers. As an organic marketing channel, it doesn’t require a financial investment but can still do wonders for increasing traffic to your blog.
Title tags and meta descriptions are fundamental to setting your site up for SEO success. In Webflow, they can easily be updated from the settings on any page or page template.
Need some time to figure out what your blog’s all about? Or maybe you just want to test run how blogging fits into your busy schedule before you commit to the project? No need to burn your budget on weeks of hosting while you get settled.
Webflow’s starter plan comes with a webflow.io domain and enough CMS items for your to test the waters for as long as you want before upgrading to a paid plan
Say goodbye to your staging site name. When it’s time to push your blog to production, Webflow makes it easy to go live with a custom domain from Google Domains, GoDaddy, or your other favorite domain name service.
Slow load times are the kryptonite for many otherwise awesome blogs. With a whole catalog of awesome posts full of images and interactions, you need turbocharged servers to keep your site operating at super speed.
The code Webflow generates is clean and well-optimized, so you don’t have to worry about code bloat slowing you (or your readers) down. Plus, all of Webflow’s hosting is handled via their Tier 1 Content Delivery Network, Amazon Cloudfront, and Fastly – making it some of the fastest hosting on the web.
SSL – which stands for Secure Sockets Layer – is a protocol for establishing authenticated, encrypted links between computers on a network. Basically? It keeps your site secure. Webflow takes security seriously, so this feature is available to anyone using Webflow.
Data is the key to optimizing your blog’s performance. How do you get that data? Setting up analytics to track key performance indicators and gauging how your site performs over time. In Webflow, getting started is as simple as adding your Google Analytics and Google Optimize IDs to the Integrations tab in your site’s settings.
Website accessibility is all about building pages that people of all abilities can enjoy. For bloggers, that means reaching a broader audience and providing all of your users with a better experience. Webflow automatically scans your site for several common accessibility bugaboos and flags them so that you can fix before you go live.
Wouldn’t it be nice if life came with an undo button? Well at least when it comes to publishing your blog, there is one. Webflow keeps a log of old published versions of your site (on top of backups created every 50th autosave) so you can turn back the clock if you need to.
Running a blog is a lot of work. If you’re lucky enough to have a team backing you up, Webflow can help you coordinate.
Your main account will have Designer permissions, but you can also add collaborators Editors to your project. Only Designers can edit the actual structure and layout of the site, but Editors can edit page copy, add blog posts to the CMS, and more.
Posting regularly is important if you want to grow your blog’s following. Luckily, you don’t have to remember to publish your site day-of. With Webflow’s scheduling feature, you can set any of the items in your CMS to go live at a later date.
Got more than one blog idea? That’s great! You can bring them all to the table with Webflow. The dashboard makes organizing all of your projects easy.
One of Webflow’s newer features, Logic is a tool we’re pretty excited about. Using the flow editor – a visual canvas tool that allows you to build automations right in Webflow – you can use to Logic to create new CRM leads based on form submissions, invite or update member users, create seamless workflows for your team, and more.
Once your blog has been running for a while, site search can be a valuable tool for your readers. Helping them find what they’re looking for doesn’t have to be hard – when you enable site search in Webflow, it automatically generates a search page for you.
Customize it, or incorporate site search into other areas of your site – the choice is yours!
You might not have a lot of content now, but that will change. Slowly but surely, you’ll write a large catalog of content – and what will it look like in a year? Five?
With content filtering tools built into the CMS, bulk upload and publishing capabilities, and storage structures that are optimized for growth, Webflow is prepared to grow right alongside your blog.
Is merch a part of the plan for your website? Webflow offers support for ecommerce pages so that you can manage your shop and your blog all in one place.
Memberships make it easy for you to build gated, premium experiences for your most dedicated readers. Whether you want to offer exclusive content to your subscribers or set up an online class, Webflow streamlines everything from member portal design to billing.
Multi-language websites provide an improved user experience and also help optimize your blog for local SEO. Polyflow is a native solution built specifically for Webflow sites, and it translates everything. Static and dynamic content, attributes, components, and images – translated into over 120 languages in just a few clicks.
We’ve already covered several ways Webflow helps you build a blog with SEO in mind, and here are a few more. Advanced settings like minifying HTML, CSS, and JS help improve site speed and give your user experience a boost.
No matter how great of a website builder you choose, getting started can be intimidating. Webflow University has a great crash course and how-to videos you’ll actually want to watch (you might even lol). Plus, Webflow has an active help community full of developers and designers who have been there, done that.
And if you really want to level up your Webflow blog, Responsival is here to help. We’re a top Webflow partner and can help you navigate all things web development, UX design, growth marketing, and more.
But we’ll stop at 24. We hope this list has given you some insight into why Webflow is such a powerful blogging tool – but if you have questions, drop us a line!
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