Why We Love Webflow: Logic + Automation

December 2022
 minute read
Webflow logic logo

Here at Responsival, there are so many reasons why we love working with Webflow to build responsive websites for our clients. Webflow is easy to use for both our team as we build sites and for our clients as they continuously update their sites after a project is successfully completed. Not quite satisfied with providing an intuitive CMS platform, Webflow continues to add new capabilities to its already existing list of helpful features. As a Webflow agency, we want to take the time to introduce this new Webflow capability designed to integrate forms, submissions, and other tools seamlessly into your website—no code necessary. Logic is also able to create workflows based on these submissions, which was previously only possible using third-party tools. If you want to learn more about this new feature and its automation capabilities, keep reading! We’re going over how Logic works and why we love this new aspect of their industry-learning web development platform.

What is Webflow Logic?

Logic makes form submission and automated workflows a breeze for a Webflow agency like Responsival

young man thinking wondering inquiring
Webflow logic is designed to help you limit the number of third-party tools on your site.

Launched in September 2022, Logic brings automation capabilities to your Webflow website. Logic includes the flow editor, a visual canvas tool that allows you to build your automation directly in Webflow. You heard that right—you won’t have to use any third-party tools in order to automate things like forms or reviews. 

Using Logic, you can establish conditions, triggers, and actions. Logic also offers native Webflow integrations, meaning you can build automation into your website with zero code. As of right now, Logic is still in beta launch, so we expect its functionality and capabilities to expand in the very near future.

What Are the Benefits of Webflow Logic?

There are so many ways to use Logic to streamline website development and make integrations easier than ever

workflow concept art notebook with coffee
Creating a workflow is easier than ever with Logic.

The introduction of Logic for Webflow is exceptionally exciting for a Webflow-focused agency like Responsival. We understand the value of our client’s sites and the ability to easily connect with people outside of your organization. Let’s take a look at a use case to give you an idea of how Webflow Logic will streamline your website automation.

Let’s say you run an advertising agency. In order to properly run an ad agency, you will need a form on your website where people can get in touch with your team. These leads are invaluable, as each submission could be a potential new and lucrative client. To properly collect these inbound leads and notify relevant team members, Webflow users can take advantage of Logic.

Using Logic, you can set up zero code custom automations that will take care of the form submission process for you. Gone are the days of using external tools to handle form submissions—now you can easily accomplish everything within Webflow.

Logic is also an excellent way to keep in touch with your customers. Let’s use the example of a prepared meal membership service. When a customer enters their email address into your site, you can then set up an automation to send them a welcome message. Then, if a user bounces off the site before purchasing a subscription, you can set up an automation that will send out reminder emails to make sure potential customers don’t forget about your brand.

Yet another way to use Logic is as a way to help streamline the hiring process for your company. If you are actively hiring, it is essential that you have a form on your website that allows people to apply for one of your open positions. Using Logic, it is super easy to set up automations with your CRM to take the information from the job application and assign it to your hiring manager. That way, the job application does not have to change hands or even come from a third party—all of the capabilities are included within Webflow.

Now that we’ve learned a little bit more about Logic and its different uses, let’s take a closer look at how easy it is to set up these automations and how they work.

How Does Logic Work?

Logic makes creating workflows as easy to understand and execute as possible

Webflow Logic visual workflow example
Visually create no code workflows. Image courtesy of Webflow.

No web developer on your team? No problem! Logic works using a visual canvas that makes each step of automation as easy to follow as possible. The first step to creating workflow automation is to start with a trigger that begins the process. In many cases, the trigger will be that someone fills out a form on your site. When someone fills out a form on your site, you can then set up different steps in your flow to determine the next action. While you are building your workflow you will set different conditions for each step. 

Let’s go back to the hiring example to give you a better understanding of how these conditions work. Let’s say you have three different departments as a part of your company. Once an application is submitted that triggers the workflow, you can then set conditions to automatically organize each application submitted by the department. That way, only the relevant applications get sent to the right team members. Before Logic, there was a need to introduce outside tools in order to make this process seamless. But, as we’ve learned, the more third-party tools you have on your site, the more problems you are likely to run into in the future.

On the other hand, Webflow also understands that your website doesn’t exist completely on its own, and sometimes third-party tools are necessary. That’s why they’ve included an HTTP block and a webhook trigger to help you integrate any external tech stack into Logic with as little code as possible.

As the beta launch of Logic continues, Webflow will continue to make updates and optimize Logic until it is ready for a full release. Expect to see even more features to be introduced within the coming months. More features mean even more use cases Logic and Webflow as a whole.

Keep checking back to our site as we stay up to date with the latest news about Logic. As one of the leading Webflow design agencies, Responsival is thrilled to be using these new features to streamline and improve our clients' sites. If you are looking for a new website or are in need of a site refresh, don’t hesitate to contact our team. Here at Responsival, we use our combined experience to create fresh, innovative, and responsive websites for every one of our valued clients.


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