Running an online business can be challenging because of all of the competition now moving to digital sales. There are countless eCommerce marketing services available that can offer you an uptick in sales. One that has surefire success when appropriately implemented is an email marketing strategy. Shooting an email to anybody won’t give you great results, if any, so it’s crucial to plan out your strategy. In this blog, we’ll give you the basics on what platforms to use, how to build your strategy, and what analytics your business should be looking at for a successful campaign.
Email marketing is one of the most powerful eCommerce marketing services and can cost your business very little compared to the return. With many different platforms available, you have to choose which one best suits your wants and needs for your business. Almost all email marketing platforms offer templates to customize, allow you to upload your mailing list, and segment those subscribers to specific lists. Here are three of the most popular email marketing platforms:
After you have decided on a platform that you and your marketing team feel comfortable with, it’s time to develop your email marketing strategy. You should answer these questions when creating your campaign:
The answers to these questions will be different for every company in various industries. For example, an eCommerce company can send abandoned cart emails when users leave the website without purchasing what they put into their cart. Companies can also offer special discounts to subscribers or set up a referral program. Below are a few other examples that could work across industries:
A great place to start can be sending out emails twice a month, and if you see a great response, increase it to weekly. No one wants to come off as a spam email, but subscribers will not feel that way if you offer valuable information.
Before sending out any emails, you’ll have to determine what success means to your business. It can mean more sales directly from emails, or it could mean an increased open rate. Setting the parameters before your campaign is off the ground will allow you and your team to develop realistic goals. Then, if you notice throughout the campaign that you aren’t reaching the goal, you can start adjusting. Using a data-driven approach will allow you to measure your success and understand where you may be going wrong. Take a look at these three indicators that you can use to track your success:
An email marketing strategy includes various working pieces and can be a valuable asset to any company. At Responsival, we offer eCommerce marketing services to develop sales, drive traffic, and build relationships with your consumers. Our experienced marketing team will work with you to create eCommerce email marketing flows, and in-depth logic flows. Contact us today to get started on maximizing profits and getting the most bang for your buck.
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