Jun 2021

10 Email Marketing Ideas to Fuel Your 2021 Strategy

Ideas to help to improve your ecommerce marketing services from a Pittsburgh marketing firm.

online shopping concept art with cart options

It’s time to revamp your ecommerce marketing services. If you are not sure where to begin, reach out to your Responsival associate. 

2021 has been a year of many changes. With the COVID-19 pandemic almost behind us, it’s now time to reset and have a fresh start. When it comes to your ecommerce marketing, it is time to create a new strategy to boost your business. Whether you want to create a new template, strengthen your campaign, change your marketing tools, identify your audience, or so much more, developing new email marketing ideas will help fuel your innovative 2021 strategy. You might wonder, why is it essential to improve my ecommerce marketing services? Improving your ecommerce marketing is vital for many reasons.  Luckily, our team at Responsival is here to offer some ideas to help fuel your ideas for your brand’s 2021 email marketing strategy. 

1. Create monthly email newsletters 

Use ecommerce marketing like email marketing to connect with your existing customers

Newsletters are a great way to keep in contact with your customers. Include information you know they will want to read. 

No matter your product or service, sending a monthly email newsletter can be a great way to maintain relationships with your customers and enhance your ecommerce marketing services. A monthly newsletter can take many forms and can be helpful when sharing information about your industry, promotions, and happenings at your organization. 

Recommendations of what to include in a monthly newsletter

  1. Company story 
  2. Frequently asked questions 
  3. Company or industry news 
  4. New product announcements
  5. Promotions and deals 
  6. Testimonials 
  7. Event Recaps 

 When sending a monthly newsletter, it is crucial to keep your customer in mind. In addition, it is essential to understand what content to share based on your customers' wants and needs. For example, you might want to include gift ideas, new product announcements, or service promotions in your December newsletter because customers might be looking for holiday gift inspiration. 

Ideas of what to include in a monthly newsletter: 

  1. Company story 
  2. Frequently asked questions 
  3. Company or industry news 
  4. New product announcements
  5. Promotions and deals 
  6. Testimonials 
  7. Event Recaps 

While creating a monthly newsletter, it is crucial to keep your customer in mind. It is essential to understand what content to share based on your customers' wants and needs. For example, you might want to include gift ideas, new product announcements, or service promotions in your December newsletter because customers might be looking for holiday gift inspiration. When it comes to structuring your newsletter, make sure it is easy to read, includes strong calls to action, and has an engaging subject line. 

2. Celebrate company/customer milestones 

Make sure to highlight your accomplishments. 

symbolic trophy
Your brand is amazing, it’s time to highlight your success. 

Customers love to hear what is happening at your brand. Through ecommerce marketing, you can celebrate milestones with your customers. It is important to set goals for your brand, and when you accomplish them, it is always fun to celebrate. Milestone emails can be sent as mass flows, or they can be specified and only sent to certain customers. 

What might be a company/client milestone to highlight? 

  1. Birthdays & anniversaries
  2. Customer years in review 
  3. Expanding your brand 
  4. Reached a certain number of customers 
  5. Acknowledging a customer buying their first product from your brand 

When sending a milestone email, always make sure to thank the customer for their involvement in your brand. Customers are unique; make sure they feel valued and a part of a greater community. 

3. Send a message from the CEO

Your CEO is the face of your company. Emphasizes that. 

Office desk
Your CEO is the face of your company. Make sure your customers know who they are. 

Your CEO is the primary representative of your brand. It is essential to introduce your customers to the CEO and have the CEO write a personal message thanking each client for their business. Similarly, sending a statement from the CEO might be a great space to share happenings at your company and what to look forward to in the future. 

Likewise, should you ever face negative press, your CEO should send an email explaining the problem and how it will be solved. While it is never fun addressing mistakes or faults, it is essential when growing a business and trying to retain customers. 

4. Share your brand’s personal story

What’s your “why”? 

Telling your story doesn't have to be hard. Customers want to hear how your brand became what it is today. 

When updating your ecommerce marketing, make sure to reinforce your brand’s “why.” Let your customers and contact list know how your brand started, why it started, the process of getting it started, and the core values your brand holds to. Your story can help make customers feel connected to your brand. 

Our Responsival’s Story:

Our CEO, Bryan Brown, began Responsival in 2014. For a few years, he struggled to gain clients and build a business. However, Bryan was resilient and never gave up. There were countless nights where he slept on the floors of our office space and went door to door asking people if they were looking for a new digital strategy. Finally, after an immense amount of hard work, Bryan gained his first client, and now Responsival works with hundreds of brands and has over thirty people on staff operating to improve brands marketing strategies and online presence. 

We love sharing our why, now it is time for you to share yours. 

5.  Share infographics/ statistics 

Images + statistics: a great combination. 

graph on a mobile
Infographics can be presented in  many different forms. Make sure the form you pick is what’s best for your brand. 

Infographics are becoming a hot craze in the area of ecommerce marketing. Infographics are visual representations of information, statistics, and other updates, presented simply and straightforwardly. Through graphics, viewers can visualize the data being raised. In addition, infographics do not take a significant amount of time to review and can also be used on multiple social media platforms. As a result, infographics can drive more traffic to your website and increase engagement.  

Information to include in infographics

  1. Data, statistics, facts, and graphs 
  2. Company news 
  3. Latest hires
  4. Repost media about your brand
  5. Comparisons 
  6. Step by step flows 
  7. Timelines 

While the information you present on your infographic is essential, your infographic design is also necessary to keep in mind. If your infographic is unappealing to the eye, people might not view it. 

Tips to keep in mind when creating your infographics: 

  1. Use color to represent the mood you want the infographic to have 
  2. Only use 2-3 colors 
  3. Use your brand colors 
  4. Account for white space
  5. Be aware of color contrast 

6. Include emojis 

What is an emoji? Why is it a marketing tool? 

Emojis are a great way to create emotion and share your feelings with your customers. 

An emoji is a miniature graphic image that can depict faces and facial expressions. Emojis can also represent things such as animals, people, food, travel, objects, and symbols. An emoji can be used in a simple text message, included in an email, or other forms of text. Emojis are essential in online interactions to depict real emotions and expressions. 

Examples of how emojis can be included in email subject lines:   

  • Halloween Sale: ✨👻Welcome to Our Spook-tacular October Sale!✨👻 
  • Spring Time Promotion: 🌺 Spring Has Sprung! Buy One, Get One! Only Vaild For Tulips 🌺 
  • Wine Tasting Event: 🍷Do you like wine? Join us for a tasting! 🍷

Emojis are a fantastic way to grab your audience's attention. Sneak an emoji into your subject line or header and see how much your click-through rate increases.  

7. Share what apps and tools your brand has been using

What tools are your brand's favorites? 

What are your favorite services? Let your customers know. 

Customers love to know the tips and tricks your brand uses to provide them with their favorite products or services. Write an email discussing what applications and tools your brand loves and how you utilize them. For example, if you use Shopify for all of your ecommerce needs, explain to them some of the integrations or extensions you use. Or, if you used Webflow to upgrade your website, tell them why you choose that specific platform instead of another option. 

8. Spotlight team members + new hires 

Your team is the glue holding your brand together — give them some praise. 

Your employees are amazing. It’s important to make them feel appreciated. 

Your customers want to see who is creating their favorite products or providing them with their favorite services. Send an email praising your team members or sharing bibliographies of new hires. While this might not be the best tactic for more prominent brands, it will benefit smaller brands. 

Ideas of what to include in a team member highlight

  1. Name/ years at the company 
  2. Area of expertise
  3. Direct quote 
  4. Any accomplishments 
  5. Image 

When collecting information for your team member to highlight, pretend you are conducting an interview.


Employee spotlights or new hire highlights can also be a great tool when attracting external job candidates to your brand. Potential candidates will be able to have a glimpse of the brand from an actual employee's perspective. 

9. Highlight upcoming events and webinars 

Share your upcoming event with your customers! We know they would love to come. 

Share what’s happening at your brand.  

Customers want to feel involved in your brand. If they love your products or services, they might even be willing to attend your events or webinars. If your brand has a significant event coming up, send an email to your contact list inviting them to participate in the event. Possibly, even let the customer know that they will receive some discount or incentive if they attend your event.

10. Celebrate your clients 

If you're more B2B, highlight your clients. 

Your clients celebrate you, it’s time to celebrate them. 

If you are a company that provides clients with services, sending an email to your contact list about your current clients is a great way to show off your work. Sending emails celebrating bragging about work you did for some clients can lead to other clients wanting to purchase the same services. For example, if you own a cleaning company, and you just completed your first industrial cleaning service, it is a great idea to send an email to all your contacts to explain your new service option. 

As the digital world continues to evolve constantly, updating your ecommerce marketing strategy is essential to keep up with your competitors. Additionally, it is crucial to engage your clients and captivate them with your stellar email marketing strategies. Whether you’re welcoming them to your brand, thanking them for a purchase, or just updating them on happenings, your customers want to hear from you, so stay connected.

Not seeing success with your ecommerce marketing strategy? Get in contact with your Responsival staff member, to figure out a plan that is right for your brand.