With Communications and Marketing being named CNN’s 3rd and 7th most popular college majors respectively, you already know that landing an internship in your field isn’t going to be a walk in the park. Not only are social media marketing internships competitive, but it feels as though most internships are looking for someone who already has a year or two of experience in the field (which, let’s be real, kind of defeats the purpose of an internship). At Responsival, we get it, and want to help provide you with the tools you need for a great career in digital marketing. That’s why we’ve created a guide to landing the social media marketing internship of your dreams. Here we’ll breakdown the obvious and the not-so-obvious in getting a social media marketing internship, providing you tips on:
Image Source: https://creativemarket.com/templates/resumes
When it comes to almost any internship, you’ll be required to submit the following materials: a resume, a cover letter, and (sometimes) an application form. For many internships, an internship coordinator will receive more than 250 applications within the first 48 hours of posting an internship. This doesn’t leave much time for the coordinator to read your skills -- which means it is super important to stand out.
Your resume is one of the first places in which you can make yourself stand out amidst the pile of applications received. While this doesn’t apply for most fields, entering a creative industry with social media marketing leaves open the possibility to use graphic design to make your resume stand out. This should not be overly flashy, but we know that solid design can enhance a reading experience. Find this balance and roll with it, but be sure to keep an unembellished copy of your resume on hand -- just in case.
Here’s a tip that will last for the rest of your life: always include a cover letter. Even if the employer doesn’t ask for it. Even if you have to dig up an email from the depths of a website to send it. In the digital age, we are applying for social media marketing internships on a whim, submitting our applications through LinkedIn in a matter of seconds. But if you want to show true initiative and interest in the internship, always be sure to include a cover letter.
Image Source: https://learntocodewith.me/posts/portfolio-tips/
If you’re applying for social media marketing internships, chances are your involvement in STEM was limited throughout your career. The truth of the matter is that your application process is notably different than students in the STEM industry and it takes more than good grades and a decent interview to land the position. You need proof. You need results. You need a portfolio.
The problem is that it can be difficult to build a portfolio without the results-based experience to report on that a previous internship or job would supply. If you’re looking for things to include in your portfolio, dig through your school projects and pull your best pieces of work -- even if they’re art projects, graphic designs, or simply a paper you wrote.
If even this doesn’t feel like enough, prepare something for your company you’re interested in interning for. When applying to a social media marketing internship, consider conducting an audit of the company’s current social media or designing a print ad for a new product or service they are releasing. Taking the time to show off your skills and add value to the company through your portfolio is a great way to stand out while interviewing.
We’ve all heard it; more than 70% of employers will look at your social media before deciding to hire you for a position. When you’re applying for social media marketing internships, you can bet that number is closer to 100%. As an obvious portion of your screening, the internship coordinators are going to want to see that you can - at the bare minimum - run a personal social media account. Here are some tips to being in control of your fate (minus embarrassing middle school pictures -- nobody is in control of those).
Now that you have the tools necessary to apply for a cool internship, it’s time to start applying. When it comes to applying for internships, though, it can be hard to know where to start. It’s important to consider whether you want to relocate for your internship ($$$), what kind of company you want to work for, and the number of applications the company will receive (because Google will receive thousands of applications, but your local marketing agency may only receive two or three dozen). Here are our recommendations, in order, in how you should search for an internship:
While you should always be polite, sometimes it takes a little extra push to land the social media marketing internship of your dreams. People have gotten jobs by pulling crazy stunts, sending their resumes on cases of beer, or pretending to be a statue outside of the business. These may be excessive, but if you have an idea that could help you land the internship you want, it’s almost always worth the risk.
Looking for great design and social media marketing internships? Check out the career opportunities at Responsival and see how we can help launch your future in digital marketing.
The Digital Marketing Team at Responsival Conducts a Social Media Marketing Assessment on Their Favorite Brands