Samantha chose to study TOMS for her semester-long marketing assessment. She focused on how spreading their values could attract new customers. Samantha also created a brand campaign to go along with her recommendations.
Alexander used data to create a fleshed out development plan for Five Points Artisan Bake Shop including creatives, strategies, and budgets.
Samantha spent her semester developing an interface that would allow you to discover, research, and save information on National Parks throughout the USA.
Kaitlyn focused on Bae Bae's kitchen, a local eatery in downtown Pittsburgh. She enhanced their branding through designing a new style guide, identified their target audience, and recommended next steps for enhancing their online presence.