If you’ve left your house in the past 10 years (which, for your case, we certainly hope you have done), it’s evident that we have entered the digital age: an age of connectivity, technology, and a sometimes-concerning obsession with our devices. We have access to consistent digital stimulation and updates, which makes it no surprise that a strong digital presence has become the core of marketing tactics for many businesses. With more than half of content marketers claiming that visual asset creation is a top priority in their marketing tactics, it’s clear that strong digital assets are important for your online presence. But what does this mean, and how can your business source strong digital assets? The experts of content marketing Pittsburgh - Responsival - are here to break it down for you.
As simple fact exists in human psychology that we now - more than ever before - crave constant visual stimulation and gratification stimuli. We search for content that rewards us in some way: by making us feel good, encouraging us to click through a website, or bringing us to the desired end result. When done right, the content we interact with online is designed to bring us these psychological rewards and, in turn, helps us take valuable actions online that marketers are consistently aiming to capitalize on.
But we’re not here to talk strictly about the theoretical backing of strong digital assets. Let’s talk numbers. Studies have found that articles with images online get 94% more views than articles without images, and people are more likely to remember the content they read if it contains an image. On e-commerce websites, 63% of people say that strong product images are even more important than product-specific information. This information means that if you’re looking to sell products online or share information about your business, including strong assets could make or break your ability to turn your web traffic into a customer.
Additionally, in the digital age, your online presence isn’t limited to your website. Social media is an important aspect of branding and sales for many businesses, which means strong digital assets are just as important on social media. Studies find that strong images and videos can help increase your engagement drastically. On Twitter, tweets containing an image receive 150% more retweets on average. This trend can be seen across almost all social media platforms, with images increasing likes on Facebook by 53%. Not only do these images increase engagement, but they add visual interest and a compelling edge to your social media that your business needs to stand out from the competition.
Some people think that determining the quality of photography and digital assets is subjective. However, there are fundamental criteria that set quality art or photography apart from the poor and mediocre. While Responsival - the experts of content marketing Pittsburgh - is not here to give you a lesson on art history, we are here to break down what makes strong digital assets for marketing and online purposes -- for which the rules are a little different. Here’s the functional baseline for your images.
If your digital assets achieve these criteria, there’s a good chance that they will be larger file sizes. It’s important to condense your file size so that you don’t make your webpage too heavy, which slows down your loading speed and hurts your SEO.
If you’re a beginner at creating strong digital assets, the pressure to use strong digital assets can be overwhelming. However, there are plenty of resources available to make this process easy for you. In order of favorability, here are some ways to source or create great product images:
It’s clear that strong digital assets are important for your business and that these images can be sourced with just a little bit of time and effort. If you want help taking your website or marketing efforts to the next level with strong visual assets and more, get in touch with the experts of content marketing Pittsburgh at Responsival today. We can help you take your online presence to the next level with a variety of custom digital marketing solutions.
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