When you’re thinking about building a new site, it’s easy just to focus on the process of creating and sharing it with the world. But in reality, one of the most important things to consider when choosing a web design agency is how they can help you maintain the site once it’s done. That’s why it’s key to find an agency that has an Account Management team who you can trust to help you with anything you need as your partnership continues.
Account Management refers to the team of people that oversee all of your needs based on your contract. As your main point of contact, they act as the middleman between you and the creative teams. With a job function somewhere between project management and customer service, at the end of the day, they exist to make sure things are running smoothly for every account.
Different companies give their Account Management teams different titles. For example, Some companies may refer to them as “Relationship Managers” or “Account Executives.” Here at Responsival, we have a team of “Client Success Managers”. To us, their role is much more than just managing accounts–it’s being truly focused on defining the ongoing success of each client. Regardless of the title though, their responsibilities are largely the same: to help the client.
Depending on the contract you sign with your web design agency or digital marketing agency, you may be in touch with one specific Client Success Manager from the very beginning of your agreement or you may meet a few people before ultimately landing with them. When you’re building a new website with us, you’ll flow through lots of people throughout the process:
The goal of an Account Manager is to become familiar with you and your brand over time so they can provide you with solutions that can encompass both your specific needs and general best practices within your industry. Since they’re experts in their fields and knowledgeable about your company, they can provide you with the strongest possible recommendations regarding any changes to your site design or marketing strategy.
Their role goes beyond just saying “yes” when you ask for something. They’re also there as a strategic partner, a trusted advisor for you and your business for years to come. They take the stress of maintaining your website off of your shoulders and simplify the process of keeping your site successful over time.
This is important because, as we like to say, a site is never truly finished. The world is constantly changing: the internet, technology, your business–everything. If your site doesn’t keep up with those changes, it will lose its effectiveness. Staying in touch with your Client Success Manager is key to making sure your site is keeping up with the times. The longer you go without making even just small changes like reflecting pricing or team updates the harder it will be to get the site where it needs to be when you do reach out.
Having a relationship with your account manager is the whole point of having an account manager. That’s why it’s so important to make sure that relationship is always in tip top shape. Here are some tips to help make that happen.
Even after they’ve created a beautiful website for you, continuing your relationship with your web design agency is the real key to seeing continued growth and success for your digital presence. Having a trusted partner to help you through your website or marketing needs will simplify the process for you and your team so you can focus on your day-to-day tasks. And if you’re ready to meet that partner now, reach out! We’d love to work with you.
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