What in the World is Twitter Spaces?

January 2022
 minute read
Twitter spaces logo

Twitter Spaces is one of the newest additions to Twitter’s platform, but is it something brands should be taking advantage of to hone in on Twitter’s best practices? The short answer, yes. This new feature will give users another way to connect genuinely with others. Twitter Spaces allows people to hold live audio conversations — but how can your brand utilize it? Let’s take a deep dive into Twitter Spaces and how your company can jump onto this feature.

Twitter Best Practices and Twitter Spaces

What is Twitter Spaces?

screenshot of Twitter Spaces
Image courtesy of Voonze.

Before discussing how your brand can use Twitter Spaces, we first need to understand how it works and what it does. Having the opportunity to use audio instead of Twitter’s 280 character limit allows your brand to give an extensive insight into your products or services. To quote Twitter, “These ephemeral, live audio conversations allow for open, authentic, and unfiltered discussions, and there’s a Space for any and every topic and conversation, from small and intimate to millions of listeners.” This feature is one of Twitter’s best practices because you have the ability to reach and inform so many more users at once. 

Take a look at the main functions of Twitter Spaces:

  • Live Audio
  • It’s like a Zoom call with no video, so there’s no need to get all dolled up. It is better than a Zoom call because you don’t need a unique link or meeting code to join the conversation. 
  • Accessible and Discoverable 
  • Whether you are hosting, listening, or speaking during a Twitter Space, you can see a live view of captions on the screen. This functionality makes an audio feature accessible to everyone. Live Spaces also appear at the top of a user’s timeline highlighted in purple to note that they can join.
  • Control Over the Mic
  • The host isn’t the only person to speak during a Twitter Spaces meeting. Spaces include up to eleven speakers at once to create a dynamic conversation. The host also has safety tools to remove or block users.

How Can I Take Advantage of Twitter Spaces?

Twitter Spaces graphic of users
Image courtesy of Sprout Social.

To start your own Space while on the iOS application, long-press on the Compose button. When the options show up, select the Spaces button that looks like a diamond made of dots. You can name your Space, add descriptors, and then start your Twitter Space. The Twitter team is also testing a new feature that allows some users to record their Spaces conversations. This will enable people to catch your audio at their leisure, making it that much easier for users to connect with your brand. After the Space ends, a host can see how many people were in the conversation, and they will have the ability to tweet out a link to the recording.

What are the Benefits of Twitter Spaces?

Image courtesy of Adobo Magazine.

Ticketed Spaces is another part of Spaces that gives hosts the opportunity to charge their audiences to join. Although this might turn some users off because they won’t want to pay to listen to a conversation, this can be highly beneficial for speakers and professionals to create a new revenue stream. In addition, Twitter only keeps 3 percent of the revenue from a ticketed stream, and the ticket price can be as low as $1. 

Most importantly, you create a two-way conversation with your audience. Giving your followers the space to speak freely and open up about their concerns or requests can make them feel heard by the brand they support. Becoming open and authentic with your audience has become increasingly important throughout the years. People worldwide have been consuming countless advertisements and brands every day, so making a true connection will draw them to your company over the competition. 

Twitter Spaces is one of the newest best practices of Twitter and will become a place for brands and users to connect with others. As a business owner, it can be overwhelming to keep up with the latest and greatest social media trends — but that’s where we come in! At Responsival, we will use our complete resources to supercharge your online presence, driving results to your company. To get started, contact our team of experts.

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