Valuable Social Media Statistics You Need to See to Inform Your 2020 Marketing Strategy

July 2020
looking at instagram social media insights on smartphone

The social media landscape is constantly changing. This makes it one of the most exciting — and challenging — channels for marketing your company and its services. For the upcoming year, there are already new social media insights that you need to educate yourself on. In our latest article, Pittsburgh web designer Responsival reviews the top social media statistics your company can leverage for its 2020 marketing strategies.

Statistics on Consumer Usage on Social Media You Need to Read Now

Critical Insights You Can Use to Improve Your Social Media Presence

mobile facebook page

In order to create an effective social media strategy for your company, you need to keep up with the latest platform updates. Otherwise, you can quickly fall behind your competitors. Here are 7 social media statistics you need to pay attention to. 

1. 83% of Consumers Reported That They Use Facebook 

shopify facebook page

Image courtesy of Facebook

Facebook continues to enjoy a top spot among social media platforms for its large user base and comprehensive marketing capabilities. Every day, millions of consumers engage with businesses of all sizes on Facebook. If you don’t already have an official Facebook page for your brand, consider building one. 

Creating a Facebook Business account is quick and simple. An optimized Facebook Business profile features stunning photos, a comprehensive description of your business, pertinent contact information, and hours of operation. When creating your Facebook username, try to use the same one that is used across your other social media profiles. 

To make the most of your Facebook profile + Business Manager account, follow these simple best practices:

  • Engage with consumers + respond to both positive and negative comments
  • Target a specific audience through a Facebook ad campaign
  • Keep a consistent tone throughout all of your posts and videos

2. Brands Drive a Median Engagement Rate of 1.60% on Instagram

gopro instagram post

Image courtesy of Instagram.

Instagram is another top social media network for businesses. As you can see from this statistic, consumers love engaging with + talking to their favorite brands on Instagram. This image-focused social media platform is also a popular place for influencers, which can play a critical role in your marketing strategy. But having an effective Instagram strategy requires more than just curating a pretty “aesthetic.”

Here’s how you can optimize your Instagram presence:

  • Add interactive Instagram stories with polls or questions to encourage more engagement
  • Keep your Instagram bios concise + informative
  • If you can gain approval for it, add Instagram Shopping for featuring products in your posts + stories
  • Upload high-quality photos accompanied by snappy captions that showcase your services + products

3. TikTok Has a 52.1% Engagement Rate

person holding phone with tiktok app on

Compared to other social media platforms, TikTok is still relatively new to the game. But it has already made a huge splash on social media marketing. Top influencers like Charli d’Amelio and Zach King make over $40,000 per post, making TikTok a lucrative platform for sponsored content. If your brand has a large Gen Z and Young Millennial audience, consider forming a relationship with them on TikTok. 

If you aren’t sure where to start, follow these best practices:

  • Set up a business TikTok account where you can post organic content + also run targeted ads
  • Create vertical videos that fit TikTok’s recommended ad specs
  • Try to cap your videos at 15 seconds
  • Collaborate with influencers to raise awareness and increase engagement with your audience
  • Encourage engagement with a #HashtageChallenge like Chipotle’s #GuacDance challenge if it is appropriate for your brand

4. 53% of Users Expect Brands to Be Transparent About Their Products + Services on Social Media 

Mailchimp Facebook post


An increasing number of consumers believe that transparency + accountability by businesses is more important than ever before. As a result, they are more likely to engage + invest in your company if they believe in its honesty + integrity. So how do you do that exactly?

  • Admit Your Mistakes: Admitting when you are wrong is never easy. While it is important to remember that everyone makes mistakes, you must also understand that your response + action to it can make or break your business. 
  • Answer Questions Thoroughly + On-Time: Answering questions can sometimes be tedious. However, they are critical for building a strong rapport with your customers + elevating their understanding of your business. 
  • Offer Behind-the-Scenes Footage to Increase the Authenticity of Your Brand: Consider adding some behind-the-scenes videos + photos to your next social media post. Social media is a popular platform for showcasing your company’s best assets. Whether you spend hours creating the perfect Pinterest pin or crafting the right Instagram caption, these techniques can help you feature the best highlights of your company. However, peeling back the surface of your brand can help add a sense of authenticity to it. 
  • Make Your Company More Personable by Highlighting Teammates: Put a face behind your company by highlighting your hardworking crew. Adding a short bio + profile picture can help make your company more relatable + personable for visitors. 

Ready to elevate your company’s social media presence? Get in touch with the team at Responsival today to get started.


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