The social media landscape is constantly changing. This makes it one of the most exciting — and challenging — channels for marketing your company and its services. For the upcoming year, there are already new social media insights that you need to educate yourself on. In our latest article, Pittsburgh web designer Responsival reviews the top social media statistics your company can leverage for its 2020 marketing strategies.
In order to create an effective social media strategy for your company, you need to keep up with the latest platform updates. Otherwise, you can quickly fall behind your competitors. Here are 7 social media statistics you need to pay attention to.
Image courtesy of Facebook.
Facebook continues to enjoy a top spot among social media platforms for its large user base and comprehensive marketing capabilities. Every day, millions of consumers engage with businesses of all sizes on Facebook. If you don’t already have an official Facebook page for your brand, consider building one.
Creating a Facebook Business account is quick and simple. An optimized Facebook Business profile features stunning photos, a comprehensive description of your business, pertinent contact information, and hours of operation. When creating your Facebook username, try to use the same one that is used across your other social media profiles.
To make the most of your Facebook profile + Business Manager account, follow these simple best practices:
Image courtesy of Instagram.
Instagram is another top social media network for businesses. As you can see from this statistic, consumers love engaging with + talking to their favorite brands on Instagram. This image-focused social media platform is also a popular place for influencers, which can play a critical role in your marketing strategy. But having an effective Instagram strategy requires more than just curating a pretty “aesthetic.”
Here’s how you can optimize your Instagram presence:
Compared to other social media platforms, TikTok is still relatively new to the game. But it has already made a huge splash on social media marketing. Top influencers like Charli d’Amelio and Zach King make over $40,000 per post, making TikTok a lucrative platform for sponsored content. If your brand has a large Gen Z and Young Millennial audience, consider forming a relationship with them on TikTok.
If you aren’t sure where to start, follow these best practices:
An increasing number of consumers believe that transparency + accountability by businesses is more important than ever before. As a result, they are more likely to engage + invest in your company if they believe in its honesty + integrity. So how do you do that exactly?
Ready to elevate your company’s social media presence? Get in touch with the team at Responsival today to get started.
The Digital Marketing Team at Responsival Conducts a Social Media Marketing Assessment on Their Favorite Brands