Any company that wants to improve its website’s SEO rankings has probably seen or heard the terms “title tags” or “meta descriptions” thrown around. But what are they? And how do they improve your search engine ranking?
Title tags + meta descriptions are short snippets of information that inform + entice the reader about the link they are about to click on. They often appear in a Google search result or an embedded link on a Facebook post. Companies need to pay special attention to both their title tags + meta descriptions for all pages of their website, as they directly influence their click-through rates. The higher the click-through rate, the more likely it will improve in organic search rankings.
Ready to learn how to make your title tags and meta descriptions stand out? The top Pittsburgh web design agency, Responsival, is here to show you how.
So while they are two different terms, they are closely tied to each other. A captivating title tag can complement an informative meta description. However, a boring title can dull a sparse meta description. Together, they help search engines understand what content + information a particular webpage contains. Title tags and meta descriptions are also the first impressions that most people have of your company. So make them memorable + attractive.
Title tags are displayed on SERPs, the top of your web browser, and links on social media sites. Most of the time, these places will cut off the tag at 50-60 characters. So keep the titles snappy + enlightening. As you write out your title tags, remember these tips from the Pittsburgh web design group Responsival for creating titles that people want to click on.
Meta descriptions are typically found in SERPs + link descriptions. They can be a little longer than title tags, but companies should still keep their meta descriptions succinct + informative. To help improve your click-through rate, try tweaking your meta descriptions for each of your webpages. Keep these tips in mind as you begin to write + revise:
Are you ready to elevate your company’s Pittsburgh web design + SEO presence? It might be time to give your title tags + meta descriptions a little makeover. Contact the team at Responsival today to get started.
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