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The Characteristics of a Growth Marketing Expert

January 2018
hand typing on illuminated keyboard

"Hacking" Content for for Growth Marketing

Combining the "Growth Hacker" & "Content Marketer"

A good growth marketer is a combination of the "Growth Hacker" and the "Content Marketer." For those of you that aren’t familiar with these terms, growth hacking is a marketing technique developed by technology startups to gain exposure. In July of 2012, Sean Ellis—author of "Hacking Growth" brought the term “growth hacker” to life and defined it as someone whose overarching goal is growth. Since then, Google has indexed 32,700,000 pages on the subject. Content marketing is marketing that involves the creation and sharing of media in order to grow and acquire customers. By combining the two, Responsival has coined the term "Content Hacker!"

What makes up a Content Hacker

The ideal "Content Hacker" prioritizes growth by focusing on traffic, content, and bottom line. The "Content Hacker" sees sustainability instead of scale and keeps their eye on the prize by turning contacts into connections in the blink of an eye. They also continually measures and manufacturing success and is SEO minded at all times.

Growth=Sharable Content

What makes content shareable?

So, what can you do to set your content apart from your competitors? Images alone will get your blog content 94% more views. By choosing the right hero images, you can set yourself apart from other, similar blog content. Not to mention that 36 of the top 75 stories shared on Facebook included videos. Having an appropriate visual component at the top of your content serves to entice readers to read further into your article. People would so much rather watch a video than read a long article these days and who can blame them? Many of us are visual learners and retain information better and much quicker if it’s in a video format.

Other random facts and statistics that show what makes content more shareable includes:

  • 36% of readers prefer headlines that start with the number 2
  • Blogs give sites 434% more pages indexed by Google
  • Articles with 2,400+ words rank higher in Google Search
  • Content creation ranked as the single most effective SEO tactic by 53% of marketers
  • 78% of consumers believe that organizations providing custom content are interested in building good relationships

Intelligent & Creative Content Marketing Growth Hacks to Note

Are you the world’s next growth marketing expert?

To get started let's look at a case study from the email service Hotmail. In 1998 Hotmail included the text “P.S. I Love You” with a link to their homepage at the bottom of all emails sent using their system. Because of this, they earned 12 million users in just over a year—that's effective growth marketing!

In 2006, Brian Clark launched CopyBlogger to teach the entire world how to grow traffic with content marketing. Copyblogger.com gained more than 115,000 unique customers. Not too far behind came KISSmetrics in 2010 with the release of 47+ infographics on their blog—who doesn’t love a good infographic? Clearly 2,512,596 visitors do.

In 2013, SaaS provider Groove began blog series documenting their journey to $100,000 a month in revenue which landed them 100,000 unique visitors and 5,000+ subscribers.

All of these are notable and creative uses of content to help boost a company's growth. By creating eye-catching, compelling content, you can easily grow your brand and achieve your desired metrics. Responsival can help! We specialize in growth marketing and can help you take your online presence to the next level through organic traffic. Contact the team at Responsival to learn more!

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