As many businesses already know, SEO marketing is one of the most sought after marketing tools used today. With more people using Google as their primary way to find products and services, search engine optimization has become one of the most important tools a business can have in their digital growth marketing arsenal.
No matter how great your product or business is, you won’t be able to succeed if potential customers can't find your webpage. By following a leader in ecommerce marketing services, you can learn the best SEO practices and start ranking higher and attracting more customers. Let’s learn about some of the most important aspects of SEO practices like keyword research, blogging, product descriptions, meta tags, and image optimization.
When you begin optimizing your online content for SEO, the first step is to do some keyword research to find out exactly what your potential customers are searching for. For example, if your company is selling water bottles, some of the search terms you may find people commonly searching for are “durable water bottles” or “inexpensive water bottles.” By discovering and using these keywords in your website copy, your product page will rank higher when people search for these blanket terms. An experienced ecommerce marketing service will be able to perform this task for you if you need assistance finding the best keywords for your company.
It is important to choose keywords that people are already searching for and that are relevant to your brand. The more people that are searching using these keywords, the more people will be directed to your website after you have optimized your site.
One of the tricky things about SEO is that you ideally want to fill an information gap in the search engine. To put it more simply, you have to analyze the competition and choose your keywords wisely. In general it is much more difficult to get onto the front page of Google with non-specific keywords. A good keyword is usually a search term that is used often that other competing brands have yet to fully utilize. A complete keyword research project will answer the following questions about your potential customer base:
After your research has been completed and some keywords have been identified, it is time to talk about the best SEO practices for putting your keywords to use.
Meta tags are the small headlines that appear at the top of web pages, Google searches, and web page tabs. These little bits of copy can inform and persuade internet users to visit your site depending on the details of the meta tags. The most important meta tags to consider when optimizing your website are the title tags and meta descriptions. Let’s take a look at what differentiates these different types of tags and how they can influence search engine traffic.
One important element that applies to both title tags and meta descriptions is keyword stuffing. Though you want to rank highly, Google will actually penalize you for using too many keywords in your title tags or meta descriptions. For these short sections of copy, it is best to use no more than one or two keywords.
Once you have established the best practices for optimizing your meta tags and finding the best keywords. It is time to combine those two skills to start blogging! Blogging is one of the best and most sharable ways to create unique content that directs potential customers to your site.
The first thing to consider when writing blog content is subject matter. Your topics should be related to your company and be relevant to the current time and target audience. You should also strive to produce unique content, which will give you a better chance with the Google algorithm.
If every water bottle brand has an article titled “How to Clean Your Water Bottle” you will want to find a way to integrate your keywords and write from a new perspective. By using our best SEO practices, you could turn your headlines into something more like “The Best Water Bottle Cleaning Techniques While You’re In the Wild” to appeal to a more outdoorsy demographic.
Moving past the blog title, there are also a few important rules to follow when writing the body of your blog post. The goal of the body paragraphs is to seamlessly integrate your keywords into longer and more shareable content. This means that Google is looking for dense informative content that people will want to share. Usually most blog posts should be anywhere between 800-1000 words to have enough copy to satisfy the algorithm. Your content should promote engagement and shareability as well for an SEO boost. The more your page is clicked and shared, the more Google will want to show your blog content to new customers.
In order to cultivate an audience and promote your brand, it is especially important to succinctly identify the right ways to describe your product. Keeping in mind your target audience and the message you want to convey, it is time to start improving your product descriptions.
The best kind of product descriptions are the ones that are completely self explanatory. After reading a product description, a potential buyer should know exactly what your product is and what it does. Remember to highlight what makes your product different from others and use universally understood language that cannot be misunderstood.
Keywords also play an important role in creating product descriptions for better or for worse. For example a well placed and relevant keyword in your product description will lead more searches to your product page. However, beware of keyword stuffing that can undermine your SEO. Above all else, you want to make sure that your product descriptions are readable and accurately describe your product. You can consider all of the SEO best practices, but ultimately product descriptions should be written with your customers in mind.
Though perfecting your site copy is a big step to assist your SEO, you should also pay attention to the images on your site. Images, in the same way as text, can increase traffic to your site and positively affect your webpage’s status in search results.
In order to optimize the images on your site there are a few things you should do :
Now that you have compressed your images and have optimized your alt text, expect some more traffic to your site and higher Google search results. You should never underestimate the power of Search Engine Optimization.
When it comes to writing excellent SEO copy, it takes a lot of practice to become familiar with all of the practices and ways to improve your Google ranking. There is always more to learn about SEO and how it affects how we use the internet. Not only that, but algorithms change all the time, so SEO is also a bit of a moving target.
If you have questions about SEO marketing best practices or are looking to improve your ecommerce marketing services, feel free to contact the team at Responsival to find out how you can boost your online presence.
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