The nature of social media isn’t what it was in 2008. While people are still sharing life updates and interacting with people they already know, social media is evolving to be at the cornerstone of sales and digital marketing for the biggest brands in the world. There’s no avoiding this simple fact; Facebook, Twitter, Instagram, and other social platforms are infiltrated with ads.
Are all of these promotional posts such a bad thing, though? The biggest trend in digital marketing - influencer marketing - suggests that these ads aren’t all bad.
If you’ve taken a moment to explore your Instagram discover page in the past year or so, chances are you’ve stumbled upon a few memes, an inspirational quote or two, and several paid promotional posts. These paid promotional posts are often from influencers and, while essentially advertisements, people are purposefully interacting with these influencers and the ads. So what gives?
The experts of digital marketing Pittsburgh at Responsival are here to break down the ins and outs of influencer marketing, showing you how your brand can benefit from this enigma of a marketing tactic.
Social media influencers are digital thought leaders that use paid social media posts to promote brands’ products and services. Influencers are commonly used in industries like fashion, food, and entertainment, but span across all industries and the niche interests that these industries create.
While seemingly omnipresent on Instagram, influencers exist across all social media platforms. While influencers were traditionally already-famous celebrities like Kim Kardashian and ex-reality stars, the past few years have brought rise to the micro-influencer.
Micro-influencers are influencers with follower counts anywhere between 1,000 and 100,000 Instagram followers and typically exist within niche markets. However, micro-influencers are known to have an extremely engaged audience that is interested in and bases buying decisions on the types of products the influencer is using. This is exactly why businesses are flocking to influencers to promote their products.
It seems silly for someone to base their purchasing behavior on the ideas of a thought-leader within an industry. However, influencer marketing rounded out to be a more than $5 billion industry in 2018 -- meaning it must be doing something right for businesses, social media, customers, and the influencers themselves.
The wonderful thing about micro-influencer marketing is that it is not only effective but can be an affordable way to increase brand awareness and sales. In 2016, 94% of marketers reported that their use of influencer marketing was an effective use of marketing efforts. This success occurs for a variety of reasons:
It’s clear that utilizing an influencer campaign can be a clear path to success for many businesses. However, with so many influencers to choose from, it can be difficult to think strategically. To make it easy, here are a three steps for getting started:
Influencer marketing - while simple in nature - can be a difficult, complex, and time-consuming marketing tactic. Get in touch with the experts of digital marketing Pittsburgh at Responsival today to learn how we can launch the ultimate influencer campaign for your business.
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