1.4 billion people use Facebook and spend on average 50 minutes a day on Facebook. Undoubtedly Facebook ads get a LOT of attention! When it comes to wanting to create your Facebook ad, the aesthetic and appearance are key. As experts in social media marketing Pittsburgh, we at Responsival believe in the power of captivating images. When your graphic stands out your audience will feel compelled to click on your ad, thus bringing traffic to your ad and attention to your business. With Facebook Ad Manager’s steps in creating a specific ad designed for your needs, you can compose engaging and creative images. In this article we will discuss:
There are multiple steps in setting up Facebook Ad manager. You will be prompted through these steps on the site. To make the ad select ‘Create Ad’ and you will then be prompted through various steps on managing your ad. In Facebook ad manager you are able to:
76% of users look for interesting content on Facebook and content consumption on Facebook has increased by 57% since 2014. In addition, A 2015 study discovered that 52% of consumers were influenced by Facebook when making both online and offline purchases. Therefore, utilizing advertising on Facebook will amp up the awareness of your brand. When it comes to creating your images you can use simple sites such as Canva. Canva is easy to use and a great tool for designing graphics for your ads. For a full guide on how to create Facebook ads, click here.
Choosing a quality image can make or break your ad; you are competing with other ads all over Facebook and want yours to stand out! Choosing good imagery is essential. With the success that Facebook Ads have for businesses, over 70% of marketers are looking to increase their use of visual images. These steps will help you choose an image that is both compelling and click-worthy:
We understand that your business may not have access to the high-quality images you need to meet these guidelines. Luckily, there are plenty of free stock image sites online that have great images for you to use in ads for no cost. Additionally, Facebook Ad Manager has stock images for you to choose from directly in its interface.
When it comes to selecting stock photos for your Ad, there are pros and cons. Some benefits include that it is convenient, often times free, relatable, and easy to find. However, they are not original, can be selected by any company, and often times cliche. When it comes to selecting your graphic or designing your own, be sure to make these considerations. If you want help designing great graphics for your Facebook Ads - or kicking off some Facebook Ad campaigns themselves - get in touch with the experts of social media marketing Pittsburgh, Responsival.
When creating your design there are aspects of your image that are essential in boosting its success as an ad.
Here at Responsival - the experts of social media marketing Pittsburgh - we suggest using compelling graphics on your Facebook ads. Graphics enhance the overall quality of your ad and, when they are done right, grab your audience’s attention. No need to be a graphic designer to create awesome graphics or choose exciting stock photos. Reach out to us to learn more about creating Facebook ads that are sure to boost your social media marketing tactics.
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