As the world around us continues to change and evolve, companies must also learn how to adapt to these changes. Advances in digital marketing technology + content marketing strategy have already helped businesses reach their target audience in ways that were never thought to be possible a decade ago.
But as you continue to tweak + adjust your marketing strategy, you need to take industry-specific problems + end goals into account. For instance, your content marketing strategy for a small bakery is going to look a little different than your plans for a large public university.
That’s why top Pittsburgh marketing agency, Responsival is offering industry-specific marketing tips to help your business stand out from the competition + grow.
Most life science + biotechnology companies follow B2B, or business-to-business, models. Companies that offer advanced technology like industrial cleaners or decomposing plastic typically have a business audience. However, there are some companies that do cater to a regular consumer audience. Some skincare companies, for instance, sell products that have been created using biotechnology-derived ingredients.
As you build your digital marketing strategy, you need to focus on:
The hospitality + service industry has been deeply hit by the effects of COVID-19. For a couple of months, most restaurants in the U.S. were shut down for indoor operations. Hotel reservations quickly dried up. While restaurants + hotels are slowly recovering from the pandemic’s devastating effects, they will need to take extra measures to ensure guests they are taking their safety seriously. They can do this using a number of strategies, such as:
Whether your company follows a B2B model or a B2C approach, there are numerous ways you can successfully attract new customers. While technology tends to have a formal + dry brand image, that doesn’t mean your marketing strategy has to be boring. Keep things interesting + fun by:
Thanks to the streaming wars currently being fought among some of the industry’s biggest media giants, it’s easier than ever to find a new show to binge-watch or a film to pick for your next movie night. Social media platforms like YouTube and Facebook are already publishing their own original series. Traditional news outlets like the New York Times + Refinery29 are also learning how to adapt to the new manners in which people consume news + entertainment.
But while these changes are great for consumers, it presents an extra challenge to media companies looking to stand out in this ultra-competitive market. Whether you want to promote an upcoming indie project or increase subscription rates for your news site, you need to think outside the box when it comes to marketing your creations. Stay active + appealing online by:
Most academic institutions use marketing campaigns to attract new students, engage with current ones, and stay connected to alumni. Choosing an academic institution is no easy task. Many prospective students consider numerous factors when deciding between your school + a competitor. You can make your institution stand out from the competition by:
The fashion industry is another hyper-competitive market for businesses. Not only are there hundreds of companies trying to grab the attention of different consumers, but the trends + styles are constantly changing. In order to increase your company’s brand awareness + increase sales rates, you need to step up your digital marketing game by:
Ready to take your marketing strategy to the next level? Contact Pittsburgh marketing agency Responsival today to get started.
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