How to Build Responsive, User-Friendly Websites

May 2019
woman doing brand market research on a tablet and desktop

According to Google’s Local Search Statistics for 2019, 97% of internet users have Googled a business. Of these people, 70% of them decide whether or not to visit a business based on the information they find online. What does this mean for your business? Your online presence matters!

In the digital age, it’s not enough to slap a few tweets on the internet and have a basic website with your store hours. You need a responsive website that is not only beautiful but works just as hard as you do. Responsival - the Pittsburgh Software and Web Design Experts - knows what it takes to build a website that works around the clock to help you gain leads. Your business deserves TLC and intentionality, which is why we’re here to show you our approach to building a responsive, user-friendly website that will outlast the competition.

Step 1: Research

We Start by Building a Relationship with You & Your Brand

people at a table planning a website

At Responsival, we’re not the type to enter a Pittsburgh software or web design project blindly. We know that building a trusting, effective professional relationship means that we must familiarize ourselves with your business -- so we do just that.

Our process begins through extensive research about your business. We get down to the nitty-gritty: where your brand came from, who you serve, your goals as a company, what you think you’re struggling with, and your biggest competitors. By gaining insight into your process as a business owner and familiarizing ourselves with your position in your existing market, we can begin to get our wheels turning for ideas and personalized solutions for your business.

Step 2: Audit & Plan

Using a Variety of Data & Analytics, We Explore Your Online Presence

a graphic with the services responsival offers

Once we get to know your business, we evaluate your online presence with a thorough marketing audit. Using the information we gathered about your business while getting to know you, we lay the foundation for a complete overhaul of your website and digital marketing strategy.

We first take a look at your website itself, checking for ADA compliance, bugs and broken links, and how we can boost your organic traffic using a variety of SEO tactics. We ensure that your site is user-friendly and easy to maneuver: a key to responsive, results-driven web design.

Next, we will look into your user demographics. Responsival will evaluate your existing audiences, where they live, the devices they use, how they find your website, and when your website is most active. Once we gain valuable insight into who your audience is, we can make adjustments accordingly to help you reach your highest-converting audiences and build you a website that caters to their needs.

After we tackle your website, we explore both your social media and organic traffic. Organic traffic is the influx of internet users who find you using search terms in the search bar on Google. For example, people find us using not only our name but search terms like ‘web designers in Pittsburgh’ and ‘content marketing Pittsburgh.’ We use a delicate science to find the best keywords for your business and use those for SEO, or search engine optimization, efforts -- which in turn, will make your business easier to find and help drive business.

We then take all this information - about your website, audiences, social media, and organic traffic - to pitch to you a digital marketing strategy that is tailored to your business. Whether it’s a website redesign, content marketing campaign, a new social media strategy, or introducing email marketing to your business, we have the solutions your business needs to boost your online presence.

Step 3: Collaboration

The Pittsburgh Software & Web Design Experts Work with You to Make a Plan for Total Online Domination

people collaborating about website redesign

After providing you with the insight you need to learn how your business can improve its online presence, we work with you to iron out the details. We help you decide which parts of our recommendations will be most valuable to your business and its growth and start creating timeframes for the completion of these digital marketing goals.

Here is where we will also begin discussing ideas for your brand new responsive website. Have a website that you stumble upon frequently that you LOVE? Bring it to us -- we’ll help break down exactly what you like about this fantastic website and use it as inspiration while building your own site. Not sure exactly what you’re looking for? We’ll work with you to provide expert recommendations for what your website needs.

They call us Responsival for two reasons: we create responsive websites that are stunning and built for results across any device, and because we are responsive to your needs and feedback as a business. Think of us as your new favorite business partner -- on your side for your every digital marketing need.

Step 4: Site Design

We Get to Work on Your Brand New Website

coding a website

Once we have a clear vision for what you’re looking for in your new site, our team of experienced designers starts building your website. We not only design you a visually-appealing site, but a website that gets the job done. Whether you’re in need of e-commerce, a company blog, or a place to showcase the newest services you offer, we work diligently to make this dream come to life while building a site using industry-leading best practices for web design and UX.

For example, we put a serious focus on your user journey. We ask ourselves; once someone finds your website, where do we want them to end up? Do you want them to buy a product? Contact you to schedule an appointment? Sign up online for your newsletter? We consider these goals and build a responsive design that supports users at every step in the user journey. The end result of this intentional design is a higher click-through-rate (CTR) and user-friendly experience for all.

Step 5: Copy Writing

Next, We Craft Compelling Content for Your Website

a writer typing website copy

Once our designers have built your website, you have the option of utilizing our expert copywriting services to fill your website with text that supports your mission as a business and user journey. We highly recommend using our copywriting services because this is how we add SEO value to your site. Using leveragable keywords - pulled from the research we conducted when we began your website - we write website copy that helps drive organic traffic so new customers can find your website.

We may contact you with questions on your business as we tailor this writing to accurately reflect your business, what it offers, and how you wish to present this information to the world. Here, we collaborate more to make sure we get your site just right in time for launch.

Step 6: Launch!

Your Responsive Website Goes Live for the World to See!

a beautiful website on a laptop placed on a desk

After all the hard work, it’s finally time to launch your website! A few weeks after launch, your website will begin to populate with new organic keywords and increased traffic. If you opted for our social media and content writing services, we’ll help you continue to grow these organic keywords and promote your new website on social media. Either way, you’re left with an outstanding website that is not only beautiful, but provides you with the traffic and results you need to help your business grow.

Ready to revamp your online presence? Get in touch today with Responsival - the trusted name in Pittsburgh software & web design, digital marketing, and more - and we’ll help you take the first steps in creating your beautiful new responsive website.


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