It can be confusing to decide where you should be placing your ad to get the most return, and what even is the difference between them? Various industries can find success in numerous ways, which makes it important to determine the strengths and weaknesses of Google Ads and Facebook Ads. Our responsive web design agency can take the guesswork out of digital advertisements for your company and take you down the journey of a successful digital advertising campaign.
Formerly known as Google Ad Words, Google Ads allows you to advertise and promote your business using relevant keywords on Google. When a user is searching on Google for a specific product or service, the results can include these paid advertisements in their query. If you decide to pay for Google Ads, you are paying to be one of the top spots on your user’s Google search. Here at Responsival, a Pittsburgh Digital Marketing agency, we have performed countless successful campaigns on Google and know which keywords will be the most beneficial for you.
There are 7 types of campaigns that Google offers to achieve different objectives -- search campaigns, display campaigns, video campaigns, shopping campaigns, app campaigns, local campaigns, and smart campaigns. Weighing out the strengths and weaknesses of both Google Ads and Facebook Ads can help you determine which will be right for your objective. First, let’s dive into the strengths and weaknesses of Google Ads.
Google Ads may be the way to go if you are a retail website or store hoping to increase purchases. Google Ads will not only show up on a user’s Google search, but they will also be placed on Google’s other services like YouTube, Google Images, Google Shopping, and Google Maps. Who else should be using Google Ads? Here are the sweet spots:
When discussing Facebook Ads, we are not talking about the “boost” option on a Facebook post. Facebook allows you to build advertisements based on your objectives and help you to reach those specific goals in Facebook Ads Manager. Whether you want post engagement, website clicks, page clicks, or something else entirely, Facebook can do it for you.
The objectives of Facebook Ads can be quite different from Google Ads and both can be beneficial for different audiences and objectives. Facebook Ads can help you target a more niche audience and reach more with organic content. Let’s take an in-depth look at Facebook Ads and their strengths and weaknesses.
In the Facebook Ads Manager, you are able to see an incredible amount of analytics that will never leave you guessing if your ads are working out or not. This can be helpful to not only know if your ad is working correctly but to know what kind of adjustments you may need to make. This is a great strength of Facebook, but using Facebook for the right objective is most important. Take a look at the best uses for Facebook Ads:
Depending on what your objective is for your advertising campaign will determine if you are using Google Ads or Facebook Ads. Putting in the research to discover which is best for your business, but can also take a lot of time. As a responsive web design agency, we can take the legwork out of the campaign for you. Our team will give your brand a digital presence that works just as hard as you do. Contact us today to get started.
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