More than half the US population - 169.5 million people - use Facebook. Coming from every walk of life, Facebook users gather to share life events and updates to loved ones, friends, and acquaintances. Due to this large reach and continuously growing marketing options available, businesses have flocked to Facebook for its marketing capabilities. Social media marketing as a whole is an effective and low-cost way to reach new audiences, which is why small and large businesses alike are attracted to using the platform to get their names out there. However, large businesses often have a team of marketing professionals behind them to handle this task. At Responsival - the trusted name in social media marketing Pittsburgh - we partner with you to help your small business grow, which is why we’ve created this quick guide to social media marketing on Facebook so that you can have a better understanding into the insights that Facebook provides you.
We’ll break down Facebook marketing for dummies through the lens of both organic and paid reach, showing you how you can understand this information for a greater understanding of your Facebook marketing efforts.
Organic Facebook posts are the posts you send out without paying to boost them. These posts can be in the form of status updates, sharing videos, images, creating polls, and so much more. However, on the surface, it appears that there’s no way of telling how a post is performing outside of the number of likes, shares, and comments.
To get more information on your organic social media posts on Facebook, you’ll need to access your Insights page. You can reach your insights by visiting your business’s page. At the top, you’ll see a while navigation bar with a variety of listings. On that toolbar, click ‘Insights’ (and if it’s not there, click the ‘More’ drop-down, which is where Insights may be hiding).
On the Insights page, you’ll immediately be presented with your page summary, which gives you information on your number of page views, followers, and the level of engagements on your posts. Facebook will represent these numbers with an accompanying percent change compared to the previous 7 days. This information - if you see a large rise or drop off - gives you a quick visual cue that you may need to change some of your practices.
On the left-hand side, you’re able to click to see more information on the analytics outlined in your page summary. For us, some of the most important information here includes the following tabs:
Paid posts are exactly what they sound like -- putting your money where your (social media) mouth is. Facebook allows you to create paid posts in two different ways:
While boosted posts and ad campaigns have their differences, all insights on your paid posts can be found within ads manager. To get to ads manager, you want to click the drop-down on the right-hand side of your Facebook homepage. Select the tab under ‘Business Manager’ where you will be directed to your Ad Accounts. Select your ad account to be taken to your campaigns page. From here, you’ll be able to see all current and past paid promotions. Pro tip: if some information isn’t displayed, simply adjust the date range at the top of the page.
Here’s a breakdown of what some of the most important information on your Campaigns page tells you and what that means for your business’s social media marketing efforts:
Think you’re ready to start hacking your Facebook marketing efforts? Reach out to Responsival - the experts of Social Media Marketing Pittsburgh - to see how we can help make your Facebook marketing efforts surpass the competition.
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