We know, we know, you’ve heard it a million times before: a picture is worth a thousand words. Today the web is absolutely saturated with images. It’s like standing in a crowded room where everybody’s talking at once. So how do you make sure your website stands out?
It’s pretty simple, really:
A study conducted at MIT in 2014 concluded that the human brain can process an entire image in as little as 13 milliseconds. In the context of web design, that means having the right image is essential. It’s particularly important on the internet, where people are more likely to skim through copy than read it thoroughly. Strong visuals can earn your users’ trust, increase your conversion rates, and make sure that your message hits home even if visitors don’t read every word on your page.
If you want to choose effective images, keep these things in mind:
No matter how great your images are, if they’re all pretty much the same your website won’t be very effective. For example, if your website focuses on protecting the koala bear’s habitat and you only use photographs in your design, your page is pretty quickly going to start looking like koala’s personal Instagram account. That may be cute, but it isn’t very compelling. Keep your visitors engaged by incorporating a number of unique but complementary visual elements into your design.
Don’t be afraid to explore a variety of image types, such as:
Once you’ve got some A+ images picked out, it’s just a matter of putting them on your page, right? Well, kind of. There’s a little more to it than that. It turns out that the portion of your website that is visible “above the fold,” or the part that visitors can see without scrolling, is the most valuable real estate on your site. You want to make sure that this part of your website is aesthetically pleasing, but it probably isn’t the best place to drop your biggest image files. Make sure you include some compelling copy in this area of the page so that visitors will be enticed to scroll and see the rest of your site.
To find the best place for your image, consider:
With these tips in mind, you will be able to create a website with images that truly stand out. Feel like the rest of your site could use a little revamp to compete? Check out Responsival to learn more about affordable website design options that look amazing on every device.
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