A UX audit is a great annual analysis of your website and the pain points that your users may be facing. Your goal is to evaluate your user interface and your user experience. This type of audit can shed light on your users and their behaviors while also providing context into why they may not be converting on your website. As Webflow UX/UI designers, we at Responsival understand how crucial a UX audit can be for maintaining healthy website performance metrics and scaling your business even further. Today, we’re diving into everything you need to know about UX audits to decide if you need one for your website. Let’s get started.
As we mentioned above, a UX audit is a great method for identifying user pain points on your website to then later solve. They really are a type of health check for your website. Especially for websites with large amounts of website traffic or businesses planning to scale, we recommend conducting a UX audit at least once or twice a year.
Beyond your yearly UX audit check-up, you may want to consider a UX audit if you're noticing stagnant or underperforming website metrics. You may be getting a lot of website traffic but ultimately notice your users aren’t converting. Or, maybe you notice that users bounce from specific pages of your website. A thorough UX audit will provide you with the information you need to know to understand why your website performance isn’t up to par.
UX audits are especially important when you are in need of or preparing for a website redesign. By examining your current website, a UX audit can shed light on problem areas that are causing issues for your users. Then, when you’re ready for a redesign, you can solve those issues to make sure the problems are resolved ongoing.
When you choose to conduct a UX audit with an agency, you of course want to make sure you get the best results possible. The best way to do that is to prepare ahead of time to help your agency. You’ll want to have a few things prepared to share with your UX auditor. This includes:
As we’ve discussed, a UX audit can provide valuable insights into issues on your website that may deter users. But, what exactly does a UX audit cover? UX auditors will look at several elements of your website, including usability, accessibility, and user experience. Let’s dive into a bit of the methodology used to conduct a UX audit.
Jakob Neilsen of Neilsen Norman Group defined 10 usability heuristics for user interface design. These usability heuristics are named as such because they are a broad rule of thumb. Although these principles were created in the 90s, Neilson’s usability heuristics still serve as a great guide for modern-day design.
Your website should be inclusive to all users, no matter their abilities. In your UX audit, your auditor will look at your website accessibility, identify problem areas, and provide solutions. This analysis might cover the use of color, fonts, and accessibility plugins or apps on your website.
As your UX audit is underway, one of the most important elements is testing the user experience on your website. Your UX auditor will take a deep dive into your website analytics to identify any areas where your users may be hitting a wall. From navigation, user flows, and CTAs, your UX audit will identify areas where your website design is misaligned with how your users actually navigate through your site.
Design systems are used to maintain consistency across your website. Your UX auditor will examine UI components across your entire website to identify areas that may disrupt a user’s experience on your website.
While conducting a UX audit more frequently than once a year is a big undertaking for most businesses, you’ll still want to catch crucial accessibility issues on your website that may impact a user’s ability to use your website as well as your search performance. Webflow has a great tool — the Audit panel — that can help you catch critical and moderate issues. Using the Audit panel, your team or your Webflow agency can help you find the following high-impact accessibility issues on your website:
UX audits are a great way to keep your website’s health in check and address problem areas on your website. By looking at usability, accessibility, user experience, and more, you will better understand how you can improve your website to keep your users happy. At Responsival, our expert team of Webflow UX/UI designers understands how big of a role your website design is for your users and your business. No matter if you’re noticing underperforming website metrics or just need a website check-up, a UX audit will provide you with the insight you need to grow. Schedule a call with our team to see how we can help.
Webflow and Figma both have their place in the website design process
Searching for a Webflow agency to design your website? Here’s what you need to look for in a Webflow partner
For businesses looking for WordPress alternatives, Webflow has proven it is the top choice for companies looking to grow + scale
Want the best possible UX and SEO results for your website? Then you’ll need to prioritize your site architecture
Webflow continues to improve + innovate when it comes to no-code site integrations