Victoria Bails

Victoria Bails

Client Marketing Coordinator



The External Hire

Q:  How’d you get here?

After graduating from Point Park University in 2019 with a degree in Journalism and a minor in Advertising & Public Relations, I started working with an agency doing advertising operations and fulfillment. I missed the creativity aspect of marketing, so I came on board with Responsival as a Marketing Account Manager in September 2020. From there, I moved into my current position as Client Marketing Coordinator where I lead the marketing department and plan/supervise all digital marketing deliverables for Responsival's client base.

Q:  Favorite project with Responsival?

Since I've started working here, I've been able to work on so many amazing projects with so many great clients. It's hard to just choose one, so I'll settle for two!

Modi Toys was one of the first clients I worked with when I started at Responsival. We've been working together on Facebook Ads for over a year, and it was through this project where I realized I loved strategizing campaigns on the platform. Design wasn't my strong suit, and I never thought it would be something I would enjoy. This project challenged that thought and pushed me to gradually get better and better with design over time.

Tipsy Scoop is another marketing project I've loved working on. In terms of marketing, we've been working together on Facebook Ads, email marketing, and content marketing. Tipsy Scoop's branding and assets are so much fun to work with, and the Tipsy Scoop team has really allowed me to get creative with all elements of strategy and design.

Q:  What inspires your work?

My first marketing job was with a small nonprofit in Pittsburgh. Since then, I realized I loved helping small businesses succeed. If I can utilize my skills to help small businesses grow, I know I'm doing my work right.

I've also taken part in managing interns at Responsival. I LOVE teaching my interns and providing feedback to help them grow within our industry.

Q:  What do you listen to while you work?

Q:  What do you do outside of work?

Outside of work, I play fetch or cuddle with my kitty, Larry. I love to cook, bake, fish, kayak, go for walks, go swimming, etc. I also listen to probably too many true crime podcasts for my own good.

Q:  Is a hotdog a sandwich?

Yes, definitely.

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