Lani Redinger

Lani Redinger

Director of Client Success

Client Success


Internet Sorceress

Q:  How’d you get here?

After graduating from the University of Pittsburgh, I began working in advertising at the Pittsburgh City Paper in outside sales. From there I helped run a Guerrilla Marketing Agency, Nakturnal, that specialized in event marketing & event sponsorship, event planning, brand ambassador work, and experiential marketing. Nakturnal evolved into a data-driven digital marketing agency, specializing in full service SEO.

Q:  Favorite project with Responsival?

I love working with Aurate New York Jewelry. We've been able to help them through a major site redesign to help optimize our SEO campaign and seen tremendous growth in our target keywords, going beyond our original scope. I also love their pieces and own several myself.

Q:  What inspires your work?

I love helping businesses big and small achieve a tangible ROI that can be directly correlated to our efforts.

Q:  What do you listen to while you work?

Q:  What do you do outside of work?

Life outside of work is 100% focused on my son. We love building LEGOs, hiking, playing outside, and visiting museums. When I do get time to myself I am an avid reader.

Q:  Is a hotdog a sandwich?

No- a sandwich has a top and bottom layer of bread, hot dog's bread is side to side, which impacts topping options and application

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