In 2010, I was first introduced to SEO concepts like content writing and backlinking through my first college internship. While obtaining my undergraduate degree from Washington & Jefferson College in Arts Management, Entrepreneurship and Professional Writing and my Graduate Degree in Arts Management from Carnegie Mellon University I continued to work on a variety of projects within the digital marketing space. While working in the nonprofit community within Pittsburgh, I was offered an opportunity to work with Responsival's client InMotion as a content writer. What started as another digital marketing project soon became my full-time job, expanding Responsival beyond website design, and more deeply into digital marketing. Today, I continue to lead the marketing strategy for clients while also focusing on internal operations across the whole team.
My first client with Responsival was InMotion, so they always maintain a special place in my Responsival story. As their website launched, I wrote their first pieces of content, social posts, e-mails and campaign strategies that still serve as the foundation of their digital strategy, and it just keeps improving!
Problem solving is my biggest motivator. Whether it is improving an internal process to make a job for someone else on the team easier and more efficient or it's brainstorming a specific strategy for a client's social media campaign, everyday is new and different problems to solve.
Outside of Responsival I am an observer and consumer of all sorts of things. I love cooking + food, British television, the sophisticated omnichannel marketing and branding strategies of Disney, visual art, history, travel, architecture --- anything I can be curious about!
Yes, a hotdog is a sandwich. I believe that a sandwich, by definition, is a protein or vegetable "sandwiched" or placed between two pieces of something else -- normally a carbohydrate but can be variable like a lettuce leaf. It is also often accompanied by condiments. By this theory, a hotdog is sandwich because it is a protein - sausage - in between a bun accompanied by condiments of your choice, my personal favorite is ketchup (Heinz only) and onions.