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Ensuring your app is fully-functional and not just a skimmed down version of your website is critical so that your most loyal users find true value. If you're an "app-only" company, you'll want to ensure your product roadmap is powered and prioritized by real user feedback.
Just because we've launched you a beautiful app doesn't mean it'll actually get used. Having an engagement strategy as part of your app build-out is essential to success. The first time user experience can make or break you and every touch point, from texting to push notifications should be well thought out and treated like gold to ensure optimal engagement.
Did you know that 82% of apps get deleted within the first few days of installing? That means the first time user experience (FTUE) is critical to ensuring repeat engagement.
Building an app requires a lot of work, especially because of native components, complying with strict rules from Apple and Google and the specialized development needed. That's why it's so important to nail down the concept of your app before investing heavily into any development.
Once concept is approved, you can begin the prototyping process to fully vet our your entire scope and share it with prospective users to ensure proper usability and functionality required to achieve a successful product.
Design begins once you are 100% sure of your scope and all the intricacies of your functionality. Designing for an app is much different than the web because of strict operating system rules and the integration with native mobile functionality that enhances the experience.
The most successful apps are built using the native code bases recommended by the operating system, because it provides a fluid and fast. Doing this requires very specialized work and experience that is Apple or Google specific.