If you’ve ever walked around an airport in the United States, chances are that you’ve stumbled upon our friends at InMotion. As the largest airport-based electronic retailer in the United States—that has now branched into 3 difference continents—InMotion brings top-rated tech + travel must-haves to travelers across the globe.
We teamed up with InMotion in February of 2017 to innovate the brand’s online presence. Since then, Responsival has created three different versions of InMotion’s website, an airport locations hub, a successful content strategy, and online receipt retrieval system. In a partnership that continues to grow, we’re constantly on the hunt for ways to take InMotion to the next level.
The summer months are among the busiest for airports as families gear up for vacation. InMotion wanted to use social media ads to capitalize on this influx of travelers and drive more foot traffic into their stores. However, it’s not always easy to keep track of foot traffic or continue to market to these customers after they drop-in at your store—especially if your social media ads are not designed properly.
It’s always exciting to offer long term clients a fun and effective campaign to boost significant growth. This campaign showed the unique success possible with hyper-localized targeting. The coupon offer allowed us to show a direct connection and metric of success to the physical store locations. This strategy can be duplicated again and again for new markets, new specials, specific events and more.